Who Is Rozaati?

Who Is Rozaati?

Alex Rozaati films bikelife. He's done it long enough to turn a camera and a bike into 1 Million+ subscribers and billions of views.

He was born in Philadelphia and raised in El Salvador. He came up in Northeast Philadelphia, filming rideouts with his city before most people knew the culture existed outside their own block. He does it full time now. He travels, he rides, he documents the people and the cities, and he brings the camera everywhere.

The cities

Watch enough of his videos and you start to learn the map through them. Philadelphia. New York. Miami. LA. Vegas. The Bay. Puerto Rico. Medellín. Bogotá. San Salvador. Every city put something into the journey, and he put every city on tape.

He builds his own stuff

Rozaati isn't only a rider. He's a self-taught graphic designer and editor, so the look of his channel, the merch, the whole identity, came from him. He learned the tools and made it himself. The 100K rideouts, the collabs, the crowd that shows up wherever he posts a location, all of it grew from that same do-it-yourself habit.

Where ROZMOB comes in

ROZMOB is the next thing he's building. Same culture, same hands-on approach, made for the riders who were already here. This is bikelife streetwear from someone who rides, not a label that bought its way into the scene.

The first drop lands soon..